Annotated+Bibliography

=**Viral Web Marketing **=

Name:Syed Yousuf Hasan Article:7 tricks to Viral Web Marketing Source:[] Tags/Keywords: good story, emotions, sequels, sharing, comments Summary: In this article the author Thomas Baekdal talks about certain tricks and techniques of viral marketing in order to make them unique and successful in today’s time. He talks about how viral marketing is an important element for companies to have and indulge in and how it can have a bigger impact than regular advertising. How a lot of costs can be saved from viral marketing and fans doing the job for you.

Techniques like having a strong story and engaging peoples emotions is very important. As the author mentioned for example either love or hate and not keeping it neutral. Doing something outside the box and not anticipated by the public. Advertisement is promoting the product directly but hence viral marketing is all about having a strong story and displaying the message of a company in an indirect manner. For example Sony Bra via TV media type="youtube" key="2Bb8P7dfjVw" height="315" width="560"

The other tricks the author shared where is once there has been a successful viral campaign there should be a sequel to it to meet customer expectations and act with immediate effect. This creates loyalty to the company and excitement. The strong points of viral marketing is it can be shared on social media outlets like You Tube and cost nothing and at the same time reaching a global audience where they can engage with their feedback and comments which is very essential as to giving their opinions and making them feel important. The access should be easy to view and should not be restricted as this was one of the last points made by the author. This are points are very informative and could be used for a successful viral web marketing.

=**Mobile Marketing**=

Name:Syed Yousuf Hasan Article:Mobile Marketing In The Near Future Source:[] Tags/Keywords:mobile websites, mobile applications,mobile advertising Summary: This article by Oztalay shows the future of mobile marketing and its importance in the emerging trends of such technology. Around 91 percent of the population of US having mobile phones shows the prospects of mobile marketing. How trends could shift from traditional to digital marketing through mobile phones. Apple came into the market with applications and showing different kind of uses for consumers and defining the market in terms of how much more growth there is in this sector.

It is essential to know how to do mobile marketing and of the ways is to have messaging services. You will be assigned a text number that customer can send a subscription notice. You can add this feature into your website, email marketing or display in your business to promote how prospects and clients can get alerts from you by SMS or MMS. Having to have mobile websites is essential as customers can browse through the website with convenience with no hassle of zooming in or moving sideways. This is a very important aspect for mobile marketing. Businesses using mobile applications to showcase what they have to offer can be part of branding and provide a service such as important tools or even gaming for that matter. Finally the author concludes with mobile advertisement as how it will play big role in the coming future. How mobile banner ads and networks like AdMob and Quattro are integrating with mobile software to make this technology possible. Having to have these elements mobile marketing is a market which is still in its growing stage and has a lot off opportunity.