Online+Ad+Campaign

I have designed and ad campaign for an organization called custom stitch. It is clothing firm which deals in custom clothes for its customers. Users can go online and place their order according to their size specifics or any other alterations or add ons they want to their particular shirts. the owner of this enterprise is my close friend Rasin Zakaria and he intends to operate in the market in North America and mostly focusing on in Toronto. There are retail outlets only in Toronto and if anyone else wants to attain clothes hey can simply order online. Custom Stitch is an organization which is very new to the market and my friend wants be to design an ad campaign for it.



The other form of advertising I choose was banner ads. This form of advertising is very simple and effective. Users can view the banner ad and further click on to see on the website what the clothing brand has to offer. The last form of advertising technique that I choose was email marketing. This is a very useful way of advertising our brand since we can concentrate on our target customers and give them further details what we are offering and new stocks, prices and upcoming styles in the future. Additional discounts could be given personally to them and this is the main focus of email marketing giving a personalized touch.

Design Decisions When designing the advertisements I did not want to complicate things rather make it clear and simple for the users to see how we advertise. For instance in my banner ads I used a shade of green and grey with a simple white background. The whole idea was to put the message across in simple terms with sleek n simple styling which would interest potential customer and hoping to click on the banner advertisement to attain more details on the website. For the Facebook page I used the same colors and emphasizing how the clothes are made in toronto. Customers can view more details by joining the group and see the offers for our shirts. A logo is also set for the group as you can see below as “Cs” Again I wanted to keep it real simple for the user. Finally for the email newsletter I have presented the shirts as to what the firm has to offer. Customers can click on the link by seeing more or simply visiting the online store of the website. Majority of the information is on the website and the key is to let customers see our main page as there they can create their own custom shirts according to their liking.

Challenges One of the biggest challenges was as to which forms of advertising techniques to use. The reason why I choose Facebook because it was very cost effective and reaching a global audience. Relating all the three forms of advertisements was not an easy job. Linking banner ads to Facebook and then email newsletter and being consistent was quite a bit of a task. I tried my best to keep the colors and font consistent and somehow customers can able to relate all of them. Designing the logo was quite challenging as well as it had to be inline with the advertisements and the company.







Syed Hasan _._._