Online+Advertising+Critique

=__**Audi Ad Critique**__=

The advertising campaign I choose is the car manufacturing company Audi who has been in business for over a century now. They have various car designs and different classes to meet the customer’s demands. Audi uses various channels for their advertisement of the automobiles. These days where technology has enhanced dramatically a lot of companies like Audi focus advertising online through social media outlets like Facebook, Twitter and YouTube.

As you can see below is an advertisement by Audi using YouTube to promote their brand. This is an approach which has had a lot of success as it can be viewed worldwide anytime by the click of a button. The advertisements are very sleek and our up to date with today’s generation of high technology involved. With this type of channel used a lot of money is saved and feedback is taken into consideration when people commenting on such advertisements online. One of the advertisements shows who the competitors are for Audi.

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The target audience is broad mostly focusing on the younger generation. The advertisements are made in such a way to appeal to such audience. People who just started working or young couples for instance fall into this category. This type audience are more prone to use the social media outlets as compared to the older people.

Most of the companies’ goals or objectives are to keep improving all the time. Audi in the last decade has made a lot of changes to the way they portray themselves to the world. Their focus is a lot more now on styling and sleekness of not just their cars but the advertisements as well. Since being a huge fan of this automobile I saw their advertisements couple of years back on YouTube and their official website.

There have significant amount of techniques they have used and the one which really impresses me is the engagement with customers and fans of Audi. There have been groups made on Facebook in a lot of categories to a particular geographical location as well. Having to promote their brand and receive customer feedback which is essential to them and keep improving the way they approach to their target market. I certainly believe they have been effective in this whole process as they have adapted to the new trends in the market and competing with their competitors. Although having promoting their brand online can have harmful impact where certain people can spread false information or be biased against the brand. This is where it is essential to address such a problem and to use “co creation” as a business model, meaning serving the customers more so that they do the work for Audi by spreading the word about the brand without having to do much on their own.

= = =__**Adidas Shoe F-50 Ad Critique**__=

The marketing campaign used by Adidas is regarding the shoe F50 (soccer shoe) and how it has the embedded a chip into the product and records information. It tracks and measure their distance covered, top speed, number of sprints, and other statistics during games or practice. MI coach soccer app was made for iPhone and ipad and collaborated with Adidas to make this technology possible. One of the biggest soccer stars share their stats and disuccss tips on twitter and Facebook. Dani Alves the right back who plays for FC Barcelona has engage himself with people online in such media outlets (Mashabe Tech). As you see below is the video showing the advertising campaign for the shoe.

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The target audience is towards the youth and obviously who play soccer. Professional soccer stars sharing information with other people is an amazing experience for the customers and has created unique brand awareness for Adidas. This shows how people will have brand loyalty to Adidas.

The breakthrough in technology has caused huge improvements and creativity in products like how we see with the F50. Adidas is taking technology to a whole new level and using it in their shoe and setting a market trend how particular data can be used an analyzed to improve the performance whoever plays soccer. I saw this campaign very recently on YouTube. Social media outlets are crucial to business success in today’s business environment due to the increase used of technology and internet.

A lot of different ways where used to promote such and advertising campaign how soccer stars are engaging with customers on Facebook and Twitter and on sporting websites how this news is published. Again in today’s world we see the concept of co creation being implemented and how companies like Adidas take this concept very seriously in order to succeed

This advertising campaign has been quite successful due to the fact of using different forms of advertising techniques for example engaging customers, famous soccer celebrities and moreover so creating communities online to discuss the product with its technology. This is set a trend in the market and Adidas is leading the way ahead in revolutionizing the soccer shoe adding extensive features towards it.

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